PuraVida Sports

In Pictures: Launch Of MTN Elite One, Cameroon’s Top-Tier League, By Legend Samuel Eto’o

By ELIAS MAKORIThe MTN Elite One, Cameroon’s top-tier league was launched last weekend – after a seven-month break – by Cameroon Football Federation (FECAFOOT) President Samuel Eto’o with Unisport Baf...

On Point! Swiss Brand ‘On’ Snap Up Morocco’s El Bakkali To Join Kenyan star Obiri In Stable

Zurich, SwitzerlandOn, the Swiss sportswear brand has signed up Moroccan steeplechase icon Soufiane El Bakkali to its roster of world-class athletes that include Kenya’s decorated marathon star, Helle...

Defending Champ Tigst Assefa Faces Old Foes Peres Jepchirchir, Sifan Hassan as Helen Obiri makes TCS London Marathon debut

LondonEthiopia’s Tigst Assefa, the defending champion and women-only world record holder, will return to the TCS London Marathon in April where she will face arch-rivals, Dutchwoman Sifan Hassan and K...

Look Out For ‘Pura Vida’ Brand As Kuta Collections Face Al Azizia In Mozzart Bet Cup Opener

By PURA VIDA SPORTS AFRICA REPORTERPura Vida Sports Africa’s might in elite football will be tested at Meru’s Kinoru Stadium the first week of February when Kuta Collections FC – a squad of experience...

Why Kenyan Tennis Prodigy Angella Okutoyi’s Meteoric Rise Is Not By Chance

BY GEOFFREY ANENEAngella Okutoyi’s story reads like a Kenyan sporting fable: One forged in grief, grit and an unrelenting belief that talent, when matched with opportunity, can bend destiny.On a warm...

Road to LA 2028: How NOCK Scholarships Are Powering Kenya’s Olympic Dream

BY GEOFFREY ANENEWith the road to the Los Angeles 2028 Olympic Games already taking shape, financial support has emerged as a critical lifeline for Kenya’s Olympic hopefuls. At the centre of this jour...

Seb Coe: Nairobi’s ‘Strong Bid’ for World Championships Now With Evaluation Panel, World Athletics Entering ‘Golden Age

By Elias Makori, Managing EditorWorld Athletics President Sebastian Coe has celebrated 2025 as an extremely productive year in athletics, terming last September’s World Championships in Tokyo as “the...

Rich payday for Russia, three bronze medals for Africa as curtains fall on IBA global contest in Dubai

IBA President Umar Kremlev pledges more cash awards for new team competition, continental tournaments in 2026, says organization financially sound with $50m annual sponsorship incomeBy Elias Makori in...

Russian party in Dubai as seven IBA World Boxing Championships gold medals for Moscow

Dubai, SundayThe final contests of the IBA 2025 Boxing World Championships in Dubai closed with the same kind of thrills and spills that lit up the tournament across the past week. There were close en...

IBA boss Kremlev pledges more financial support for boxers after successful Dubai show

By Elias Makori in DubaiRussian boxing earned $2,925,000 (Sh380 million) in prize money from the IBA Men’s World Boxing Championships that drew to a colourful close at the Dubai Duty Free Tennis Stadi...